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Absa Private Banking Internal communication and welcome pack (Multiple owners)
Brief: To create collateral for internal staff regarding Private Banking’s purple card. Some clients are expressing unease about the colour and we were asked to create elements that would drive excitement, as well as rationalise the colour choice in order for them to pass this all on to their clients. These elements are: email, desk drop, workplace post, toolkit, we also suggested a tent card for canteen counter, pull up banners and mirror decals.
