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B2B - "Before" (84 Lumber)

Yes, this is an older sample. But the format and tactics bear up well, especially if your business is looking to build relationships with key prospects and influencers. This example for 84 Lumber targets home builders that are likely using other materials suppliers. The involving fold sequence build anticipation for the punchline .... an unexpected invitation from 84 Lumber.

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Dennis Harrington
Experienced Communications Professional Washington, DC