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B2C - Hospital (Census Building)
How does a hospital fighting to fill beds compete in tough battleground markets? One proactive way is to ask new movers to the area for their business.
This assignment for a large Chicago hospital shows the power of relationship marketing: Select area homeowners receive this helpful, service-oriented mailing that includes a Preferred Patient Wallet Card (easy admission) and an emergency care guide (sticky awareness).
A nearly identical program to this (created for for Hospital Corporation of America) was honored with a DMA Gold ECHO Award for traffic-building.
