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Sponsored Content - Home for Life
"$3 trillion?"
When you have a great audience stat, why not trot it out? In this case, the audience is home remodelers. The message? A not-so gentle reminder that aging baby boomers have ... well ... $3 trillion to spend each year on universal design (aging in place) projects for their home. THe ad objective: Driving traffic to a new B2B website, which it accomplished with startling results.
