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Live Project 2012: Way Finding Ethnography at The Lighthouse Museum

Brief: To observe users in The Lighthouse Museum way finding and evaluate the effectiveness of current way finding systems. Identify opportunities for design intervention or improvement.

Overview: Way-finding systems become part of the narrative infrastructure of public places like museums and galleries. People expect guidance and become overwhelmed if the narrative is unclear.

Insights: After investigating behaviour at The Lighhouse Museum I revealed a lack of clarity in their way finding systems which are; overwhelming and text heavy signage, disorientating placement of stairs, signs below eye-level which are easily missed, lack of sequential exhibition layout and large amounts of unnarrated, liminal space which confuses people.

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Eloise Smith-Foster
Practicing Designer / MEDes (Master of European Design) student at... Glasgow, United Kingdom