Emily Fitzgerald

Product Development "Tween" Girl Activity Kits Researched trends in art, fashion and culture. Presented findings. Developed liscensed tween targeted activity kits. Designed components to marry the activity to the liscensed brand while keeping on budget. Communicated overseas vendors to research new technologies, items and tools available as well as for budgetary and scheduling purposes. Liscences included LOL Suprise, Barbie, Sunny Day, Poopsie and others.

Designed tabletop objects including service pieces and lighting wood, metal and ceramics. The challenge - was to remain loyal to the Dansk brand's historically Mid Century Modern Scandinavian aesthetic while adapting it for today's needs and pricing limitations. This role also included support of other Lenox and liscenced brands. These included Kate Spade Gorham and others. CDI Toys/Jakks Pacific, Trevose, PA

Worked on 3 main projects while contributing to smaller pieces of others. Sketched concepts/made sketch models, presented ideas to clients in rendering/ loose sketch format. Communicated with overseas and domestic manufacturers to research materials. Provided 3D Models for manufacturing.

Dansk (Lenox) Supported the Senior Designer, prepared 2D/3D drawings of classic pieces for re-manufacture. Conceptualized a modern update for a classic line.

January Produced ideation sketches, conducted user and human factors research, refined and presented final concept to clients, performed final 3D modeling and presentation renderings, created control drawing packages. Designed product packaging. Communicated with China vendors. Re-designed website.