Content creator, social publisher, community manager, writer, editor, product information consultant, and auto show product special— all hats I've worn while gaining over 20 plus years experience in automotive and healthcare marketing.
Experienced at integrating SEO into new or existing websites, use of social media outlets such as Facebook, Twitter, Instagram, Tumblr, YouTube, Google+, LinkedIn, Instagram and blogs to communicate brand messaging.
I have worked extensively in B2B and B2C sales and marketing training for General Motors, Ford, Chrysler Corporation, Volkswagen of America, Kia Motors America, Blue Cross Blue Shield of Michigan and the Blue Care Network.
Career highlights include introducing the 1995 Dodge Neon for Chrysler Corporation, launching the award winning Chevy Nation website while at Campbell-Ewald, inaugurating the online version of the GM Full Line Catalog and refreshing content for the GM corporate website prior to the 2010 IPO offering. Part of successful reveal, pre-launch and launch of 2015 Ford Mustang, Ford F-150, Ford Super Duty Trucks and Ford F-650/750 and the Alfa Romeo Giulia Quadrifoglio North American debut.
Agency experience: One10 Marketing (Aimia/Carlson)IPG MediaBrands Publishing, GTB (Team Detroit), Campbell-Ewald, Ross Roy (BBDO), Outsell, LLC and ES3.
Automotive client experience: BMW, FCA, Ford, General Motors, Honda, Kia, Lexus, Lincoln, Maserati, Mazda, Mercedes Benz, Toyota and Volkswagen.
Category experience: automotive, healthcare, medical device and consumer product.
Specialties: Automotive advertising, automotive blogger and lifestyle writer, automotive product information specialist, automotive enthusiast community liaison, copy edit, CRM, healthcare product and services training, interactive, print and digital content development, sales and marketing training, social media, training program development.
2014 Effie Award nominee for 2015 Ford Mustang reveal
2007 MOBIUS® Award winner for “Chevy Nation” website
Former member of the American society for Training and Development (ASTD)