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Marketing Director
Wheeling, IL
Apr 2020 - Present (2 years 1 month)
Responsible for company brand and positioning, communications and marketing strategy. Create marketing plan and execute all deliverables while managing a team of designers and vendors. Competitive analysis and VOC/market research to build foundation for annual marketing plan. Manage CRM including data clean-up, client segmentation, and pipeline development. Also responsible for website re-design, case studies, sell sheets, press releases, social media. Goals: to increase brand awareness with current clientele, to generate new leads through digital initiatives and lead gen capture, to launch a new virtual meetings service and grow fabrication business during pandemic.
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Marketing Manager
Kenosha, WI
May 2014 - Apr 2020 (5 years 11 months)
• Brand development, marketing strategy and segment marketing programs & campaigns
• Campaign messaging that addresses positioning, brand/corporate tag lines and value propositions
• Conduct Focus Groups/market research to gather valuable marketing insights
• Use insights to further develop campaign messaging, advertising, and new product development
• Develop/Direct the creation of “Thought Leadership” content, such as White Papers, Educational Webinars, Case Studies and Videos
• Establish CRM strategy to coincide with campaign development, campaign tracking & reporting
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Senior Marketing & Communications Specialist
Dynapar Corporation
Oct 2011 - May 2014 (2 years 7 months)
• Design new, updated sales tools; print pieces, web pages, email campaigns, advertising, digital marketing, white papers
• Responsible for achieving required growth targets via strategic digital marketing plan
• Evaluate performance and ROI of all lead generation activities; implement root
cause/countermeasures to sustain marketing targets
• Responsible for reviewing all Digital Marketing service providers (trade journals, social media,
industry associations, etc.) and negotiate contracts based on Marketing plan and budget
• Manage PPC and SEO : Organic search and keyword analysis, lead generation target reviews,
monitor and adjust Google Ad Words budget spend
• Tasked with implementing lead nurturing capabilities followed by campaign creation and management
• Responsible for designing custom Channel partner marketing campaigns to increase distribution
sales and reinforce Dynapar brand
• Responsible for implementing Lead Nurturing process; managing customer touch points, creating
content, and measuring effectiveness of lead conversions as a direct result
• Tasked with ensuring Dynapar branding, messaging and visual communications consistency
among feedback offices in China, Japan and Europe
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Marketing and Communications Manager
scil animal care company
Oct 2009 - Oct 2011 (2 years)
• Grow and manage scil U.S. marketing/design team
• Supports scil Canada with various marketing initiatives
• Create and manage marketing budgets for scil U.S.
• scil Annual Ad Campaign: art direction, layout, production, strategy
• PR manager: press releases, social media marketing, web development
• Sales Promotions: create promotions, tracking & reporting
• Create and implement Brainshark webinars/online presentations
• Product Launches: measurement tactics, competitive positioning, message development
• Graphic Design: brochures, quarterly newsletter, sell sheets, direct mail, fax blasts
• Digital Design: flash web banners, web graphics, email blasts
• Website Development: navigation, image quality, web content, increase traffic
• Event Marketing: registration strategy, direct mail, photography, data tracking
• Trade show marketing: attendee promotions, signage, booth design
• scil Branding: re-branded scil USA, implemented design guidelines
• Provide marketing support for scil's industry partners and distributors
• Initiate and manage charity events for scil and its employees
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Marketing Coordinator / Senior Designer
AHMA
Sep 2006 - Oct 2009 (3 years 1 month)
• Creative project management; from concept to completion
• Creative copy writing for print, web and email communications
• Build company brand through integrated marketing campaigns
• Graphic Design: brochures, direct mail, print advertising, sales kits
• Digital Design; flash banners, email design, web graphics
• Create marketing programs that generate leads; tracking and analysis
• Art direction and production of annual advertising campaign
• Manage service providers; photographers, video editors and professional print companies
• Produce video testimonials and shoot photography for trade shows/conferences
• Budget allocation; ensure maximun cost efficiencies for marketing department
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Asst. Design Manager / Graphic Designer
Cintas
Aug 2003 - Sep 2006 (3 years 1 month)
• Helped manage the Chicago creative team (8 people)
• Created and implemented internship program for design group; responsible for recruiting every quarter and directly managing interns
• Intern management: recruiting, interviewing, hiring, and mentoring
• Department project management: assigning, requesting status and enforcing deadlines
• Collobrate with marketing managers: interpret strategy to deliver design solutions
• Create print collateral that focused on customer response and increased sales
• Graphic design: brochures, direct mail, posters and sell sheets
• Scheduled, produced and supervised in-house/on-location photo shoots
• Managed vendors such as photographers, stylist, models, professional printers
• Trained in color management, hiring employees, and six sigma practices (Green Belt)