Nike Golf | Covert Driver

Nike Golf and Priority Designs began their partnership three years ago with the goal of revolutionizing the marketplace with radical technology and iconic design. The world's first high speed cavity back driver, The Nike Covert, marks the first major release during this collaboration.

Priority Designs' designers, engineers, and prototypers have been working with Nike Golf's Long Term Research (LTR) group to push the boundaries of golf club innovation. With the Covert driver, the teams identified the goals of a driver that: Provides more distance, forgiveness, and maximum user customization.

James Lua
User Experience + Industrial Design Lead Columbus, OH