APTIV was a new technology and brand ready to present the future of mobility. There were three main objectives: Launch the APTIV brand to customers, prospects, media, investors and government officials/?
Drive new business growth, influence and open doors to new partnerships?/ Aptiv’s thought leadership position?
My inspiration came from Silicon Valley offices, modern boutique hotels and media-rich presentation spaces. The big idea? The “Smart Mobility Plaza” would be the canvas to tell the APTIV story. The Plaza would be a welcoming, warm atmosphere outside of the Las Vegas Convention Center where high-profile clients could come learn about the new Aptiv brand and their service offerings.
The pavilion design was inspired to create movement throughout the space aligned with the branding, “Born to Move,” and capturing the connectivity to the cloud, each other, between things and an integrated ecosystem.
