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About
Joy Archer is a strategic-minded, concept-driven, results-oriented rabble-rousing writer. She puts words together and makes sentences that grow into paragraphs that haul around clearly defined goals. The message is what matters, but the message won’t be heard if it’s not being delivered with bangles, sequins and a soft-shoe two-step. All media, all clients, all stories benefit from the grace of great writing. Let’s get started.
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Education
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Bachelor of Arts JournalismUniversity of Oregon1991 - 1995
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Experience
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President and Chief StorytellerJan 2018 - Present (8 years 5 months)Storyworks, from original story development to on-site storytelling training. Projects range from deeply technical content (coaxed into submission) for presentation on international stages, to philosophical analysis of leadership best practices for presentation to an intimate group. General marketing writing also delivered.
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VP MarketingJan 2017 - Jan 2018 (1 year)Launched a new product for the financial technology crowd, including product UX direction and writing, brand development, marketing strategy, planning and execution.
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Senior Writer and Creative DirectorSep 2013 - Dec 2016 (3 years 3 months)Drove the storytelling for Bing Ads globally. This includes research and data-driven executive presentations for conferences all over the world, articles for posting on industry publications and mainstream such as Huffington Post, and developing content and materials from social media packages to video scripts.
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Senior WriterApr 2011 - Jul 2012 (1 year 3 months)Strategy and concept development, writing and execution as ad-hoc creative director. Convinced stakeholders to see the light, shunned insider vernacular and established a reputation as a straight-shooter with a very low heart rate.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@JoyArcher, member since 2010
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Followers 2
