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RockShox Sid Ad - Lola ad, poster, new release of the SID fork. Moshe Brakha photo. Ad concept, photo direction, styling, was a fun project. Went well with the mountain bike crowd.
Santa Cruz Surf Shop logo - Stickers, t shirts, signage for Santa Cruz Surf Shop type by Jim Phillips
RockShox Judy Ad - Attitude and fun photo shoot with Mosha Brakha. Not so serious technical bike fork ad. Second of a series of three.
RockShox Press Kit - Press kit for bike fork launch to media. Kit came with beer glass, coasters with ad's and imagery from the past to present, product line book, CD with product images and logo's, and a t-shirt.
Santa Cruz Skateboards POP - Two sided sentra die cut hanging skateboarder point of purchase, movement and logo placement for smaller retail core skate shops.
EA Skate or Die 2 Ad - Fun action skate ad to promote the new Electronic Arts skateboard game. Black and white hand colored. The skater jumped like 40 times.
Hotline Wetsuits Logo - Sticker, hang tag sizing information on the back. Fun project for Hotline. Did catalog work, ad's, banners...
RockShox Advertising - Ad spread in Velo News.
RockShox Advertising - Ad spread in Velo News.
Skate or Die 2 EA - Sticker, banner, t shirt design to promote the Skate or Die 2 game.
Look Lamar Boot Box - Boot box design with Lamar graphic tie in. Also did snow head band, large duffle bag, fanny pack and a few other odds and ends.
Sessions Ad - Worked on Sessions mail order catalogs and advertising during the mid 80's. Neon snowboard pants were big!
Santa Cruz Surfboard Geo Logo - Logo's went on Surfboards, T shirts and stickers. Original lettering by Jim Phillips.
Santa Cruz Surf Shop Logo - Logo design type by Jim Phillips well known for his Santa Cruz Skateboards Logo and Screaming Hand
Billabong Sticker - Surf 1-800 surf line number for Hawaii
Ocean Breeze Skimboards Logo - Rice paper decal and t-shirt logo design for a skimboard company based in La Selva Beach, CA.
Look Lamar Snowboard Ad - Worked on all branding for Look Snowboards, trade show graphics, snowboard graphics, packaging, t shirts, stickers... photography Sonny Miller
Surfing Series Past, Present, Future - At the time this was present. 80's Acrylic, airbrush, Gouache and pencil 1 of 6. Two past, present and future.
Skateboard Race Poster - Showdown on Mainstreet, slalom skateboard race downtown Park City Utah, was a poster and a t shirt.
Santa Cruz Skatepark T shirt - Public art project to help fund raise for the skate park. I am working with Jimbo Phillips (illustrator) on this project. We are going to be sand blasting and putting a wave graphic on a 18' full pipe. Diamond D concrete is the contractor.
Oldschooler Logo - Skateboardings past icon logo. Photo by Dan Devine.
Look Lamar Snowboard Graphic - Snowboard graphic for Bert Lamar's signature board. Had the crazy cut away. Did some fun ad's, trade show graphics and other projects with Look Snowboards
Keep a Breast Shower Card - Designed a skate Bell helmets branded shower card for the King's and Queens events as well as the Warped Tour. Thanks to Bell for donating the printing.
The early days of snowboarding. Pre computer. This ad was a marked up mechanical. Photo by David Hatchett rider is Damian Sanders.
Board Rescue Logo - Board Rescue is a non-profit corporation dedicated to providing skateboard equipment to children: targeting low-income children and at risk-youth. Working on website, identity system and marketing materials.
Blue Note Surfrider Poster -
BLUE NOTE Karaoke Experience
Poster design for this event. Illustration by Jimbo Phillips. Press release just went out today.
Date: Wednesday, May 20, 2009, 8 PM to Midnight
Location: Key Club, 9039 W. Sunset Blvd., Los Angeles, CA 90069
Electronic Arts before computers layout board drawing, hand colored photo, early computer game, inspired Nike Dunks almost 20 years later.
Electronic Arts before computers layout board drawing, hand colored photo, early computer game, inspired Nike Dunks almost 20 years later.
Hotline Wetsuits Hang Tag - Hotline Wetsuits hang tag that goes on product and has sizing information on the back.
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Action Sports Projects

Branding, Advertising, Stickers, Point of Purchase...photo art direction, producing...

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Comments (1)
  • I think I remember seeing this in my local shop back in the day... That's awesome.

    13 years ago

  • I think I remember seeing this in my local shop back in the day... That's awesome.

    13 years ago

Judi Oyama
Creative Director Santa Cruz, CA