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Beckmann's Bread Label - Bread labels for each bread loaf.
Beckmann's Bread Logo - Naturally Good basic logo
Beckmann's Bakery Packaging - Designed all the packaging for various sized loafs of bread from plastic to paper baguette sleeves
Beckmann's Bread Packaging - Designed Beckmann's logo, identity system, packaging, truck wraps...very fun project.
Beckmann's Logo - Logo design
Prima Salon logo redesign project - Beauty salon that is locally owned and operated in Santa Cruz for over 22 years. Updated logo, and they remodeled the interior giving it a beautiful new look and feel.
Cypress Garden Nursery - Family owned and operated local business in Monterey since 1952 updated logo and website in progress
Beckmann's Bread Truck Graphic - Truck graphic Beckmann's Bakery truck fleet. Multiple sized trucks. Nice to see them in all around Nor Cal
Adornme Logo - Logo design for a jewelry store in Los Gatos
Bucci Sunglass Logo - Small eyewear brand from Scotts Valley, CA. Originally I was hired to do a t shirt and ended up doing the brand identity, t-shirts, packaging, banners, lit signage and ad for Culture Magazine by David Carson
Equinox Champagne Label - Designed the label along with bottle necker. Fun clear bottle champagne from Santa Cruz, CA.
Beckmann's Identity System - Letterhead, envelope, business cards.
Great project. Original field of designers was 30+ and then narrowed to 5, then to 3 and then to me. ;) We would meet at Shoppers Corner at 5:30 am and place mocked up bags on the shelves to see what colors stood out and how we could separate ourselves from the competition.
Cruz'n Women's Boutique Store Logo - Cruz'n is a cute little women's boutique located near the beach in sunny Capitola. I graphic for the signage and enjoy seeing it every time I pass by. The store is owned by Janet Taylor, legendary shaper Pat Taylor's wife.
Street Luge World Cup Logo - Logo, Judi Oyama, Maximum Impact Design, Santa Cruz, IGSA, IGSA World Cup Series, skateboarding, downhill
Bucci Sunglass Logo - Originally I was hired to do a T-shirt design and ended up redoing the logo, identity system, ad's in Beach Culture, box graphics and more.
brooklebee logo design - Product and Brand Strategy company. Aaron is a successful product and brand marketing executive with broad, global experience with world class brands, innovation leaders, and growing companies.
Bucci Sunglass Ad - This ran in the first issue of Beach Culture. Barney's first full page ad.
Biscuits and Gravy Logo - Small snowboard clothing brand. Hangtag, business card and envelope. Fun project great guys.
Integrand Design Ad - Intregrand Design was a local landmark store for over 25 years one of the first hip home stores in downtown Santa Cruz until the big boxes moved in and it closed a few years ago. r.r. jones photography
Greg Foy Building Construction logo - Greg Foy Building Construction is a small residential construction company offering my years of experience in hands on, quality work and personal customer service. We team up with the best specialty subcontractors in the area to build your beautiful custom home.
Greg Foy Building Construction Logo - Greg Foy Building Construction is a small residential construction company offering my years of experience in hands on, quality work and personal customer service. We team up with the best specialty subcontractors in the area to build your beautiful custom home.
Cruz'n Capitola Retail Store - Logo design, shopping bags and all branding. This is the signage in the front of the store.
Surfer Pat Taylor's wife Janet Taylor's business.
Cruz'n Capitola Retail Store - Logo design, shopping bags and all branding. This is the signage in the front of the store.
Surfer Pat Taylor's wife Janet Taylor's business.
Logo, Judi Oyama, Maximum Impact Design, Santa Cruz, IGSA, IGSA World Cup Series, skateboarding, downhill
Downhill Skateboarding World Cup Logo - Logo, Judi Oyama, Maximum Impact Design, Santa Cruz, IGSA, IGSA World Cup Series, skateboarding, downhill
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Branding Projects

Select work from Branding projects for food, sports, construction, retail and skateboarding.

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Judi Oyama
Creative Director Santa Cruz, CA