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ASPaC Meiji Fresh Milk

Mount Fuji, a quintessential part of Japan’s Culture, inspires the package’s form and branding. Represented in the Meiji Brand, the 200ML package is made for Fresh Cow Milk and designed with user experience while taking care of the environment.
Purposed for convenience stores, it enables the user to open the lid with one pull, where the foil cover fully unfolds to form the shape of a Red Sun.

?The Red Sun (represented by the foil) rises behind Mount Fuji (represented by the package), creating a moment of freshness and calmness, representing the visual message of the branding.

*Not actual product. This packaging is a concept design for submission into a competition.

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Freelance, Full-time, Moonlighting
Justin Chong
Communication Designer Singapore, Singapore