Dec 2019 - Present (2 years 6 months)
Hand-crafted bakes made with Fresh ingredients for hungry souls like you
Bake_ed lives and breathes hand-crafted baked goods made with fresh ingredients. It started when the thought of making my cravings readily available and at affordable prices led me to ask myself; "Why buy when I can make (and learn) it myself?" The story continues...
Digital Marketing Project Manager
May 2020 - Feb 2021 (9 months)
As the Digital Marketing Project Manager at DoctorxDentist, my roles include maintaining the company's portfolio of health-related articles using SEO, and previously managing a team of Customer Success Executives in strategically building Partnerships with suitable organizations. Trained as a communications designer, I also partake in design of Editorial visuals, User Interface (UI) and assist the Head of Marketing in various tasks.
From mid 2020, my responsibilities expanded to building, designing and managing a new product. Developing with Wordpress, HTML and CSS, I continuously work to enhance the user experience through good design. Since then, consistent efforts in maintaining (and improving) the product has enabled the marketing team to fulfil their objectives.
Oct 2020 - Feb 2021 (4 months)
As the SEO / SEM specialist, I am responsible for optimising DoctorxDentist's content pieces in line with SEO best practices. Also involved in ensuring quality content, I regularly participate in routine checks using Semrush/Ahrefs to ensure content pieces are well optimised to the search intent of our audiences.
In the early months, I established a workflow for optimising SEO, and drafted an inventory that helps to keep reporting and statistics fuss free and transparent. With this workflow, it resulted in 10x greater output than previous months - enabling DoctorxDentist's content pieces to reach our audiences faster.
Graphic Designer (Part-time)
Dec 2019 - Mar 2020 (3 months)
Working with Kelley and my colleagues, I work with the client and supplement 1 color illustrations for clientele work. Work experience in The Press Room has helped me to explore the art-aspects of composing graphical elements on a blank canvas, and allowing me to contribute to the book - Pioneers, Provocateurs, Possibilists (Humans of Singapore) by Dave Lim, Founder at TEDx Singapore.
Graphic Designer (Intern)
Apr 2019 - Aug 2019 (4 months)
Working with the Marketing Dept, I produce Illustration-based posters, eDMs, Social Media posters to market Invade, and its sub-brand, MOX in both physical and digital spaces. I also work to create designs within a short period of time with maximum quality and execution in detail.