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KEATON for Fossil Watches

Merging the utilitarian vintage heritage of the Fossil Brand with a more versatile dressier styling. The Keaton emerged from looking at old wire lug styles that came out WWI when officers would have wrist watches that were essentially pocket watches with a wire welded on to hold the strap. Refining this design language into a case that could be worn in casual situations on a double pad strap and with a bracelet in more refined settings was the focus of this project.

Several case sizes as well as ladies versions were developed in samples, but ultimately a 43mm mens case was the one that went to market.

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