Kate Paullin

* Design/production of packaging, labels, marketing collateral, and MailChimp email campaigns for hundreds of new and existing products under 5 main brands: Crafty Cooking Kits®, In The Mix®,Festival™, Aspen Mulling®, and Sisters’ Gourmet™.
* Create new product concepts, taking into consideration market trends, how well similar products have performed in the past, the capabilities of the intended customers, and stakeholders’ desires and constraints.
* Implement and maintain Google Drive databases of directions and recipes to allow for easier internal access; revamp existing organization of files on server to make it easier to understand for all users, new and experienced; responsible for the naming and organization of all dielines, reducing communication errors between the various departments in our company and all of our vendors.
* Establish and document company standards for consistency across all platforms; record processes for easy reference; keep all documents up to date; streamline processes through Trello.
* Proofread art; copywriting and editing of sales copy; act as traffic coordinator and route art internally to ensure that all design materials flow efficiently through the creative, marketing, product development, and QA departments.
* Design/production of annual product catalog containing over 150 SKUs and biannual newsletters highlighting new products and important information; work with Sales and Marketing to establish what is most important to the intended audience so that relevant information is easy to find and like items are grouped together.

* Graphic design of invitations and promotional materials for various clients, including The Brunswick Pumpkin Run, Brand Castle, The Beck Center, Advanced Translation Services, and Phoenix Coffee, as well as friends and family.

* Design/production of packaging, advertisements, press releases, displays, and images for hundreds of internationally renowned products and brands, including Lip Smacker®.

A variety of intermittent design projects, including catalogs, advertisements, packaging, financial documents and order forms.
Clients include: Henkel, Jo-Ann Fabric and Craft Stores, TTI Floorcare, Doner Advertising, Universal Screen Arts, TCP, Inc., Playaway World, and the Cleveland Orchestra.

* Design/production of packaging and other promotional items for the Hoover® brand.