BABA'S TVC BM 30sec - BABA'S Menyatukan Segala Nya
Concept Storyboard
Baba’s Festive Plater Ads - (Midjourney AI-powered image generation and creative concept development)
Baba’s Thematic Ads (Local) - (Midjourney AI-powered image generation and creative concept development)
Baba’s Thematic Ads (International) - (Midjourney AI-powered image generation and creative concept development)
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BABA'S (Curry Mixes and Spice Powders) 2024

The initiative aims to raise brand awareness by positioning BABA'S as the brand behind Malaysia Curry Day during Merdeka and Malaysia Day. Celebrating curry as a unifying symbol, the 30-second TVC will evoke national pride and cultural connection, reinforcing BABA'S as an essential part of Malaysian culinary traditions.

Ken Hew
Art Director | Design Malaysia