Bert Schumacher

A new marketing concept based on the 'haul girl videos'.
Haul girls are (mostly) girls who makes videos of products they bought. Over the years some of these girls reached a celebrity status and brands even give them clothes if they show it in their videos.

Brands currently focus on themselves, while other people are advertising their products, by wearing and post pictures and videos on social media.

The concept of 'new marketing' is about showing the people wearing the brand. It is not Adidas or Nike offering you a product. The people who wear it are representatives of the brand.

• Hand Rendering
• Advertising