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Adidas Rebranding

This rebranding project was completed in a University of Houston Package Design class. The rebranding effort focused on adding a fresh, modern take to the existing Adidas logo and package designs. Adidas Originals embodies innovative style, fashion, and originality. To communicate these traits, I used bright colors, which reflect the brand’s energy and creativity. To infuse vibrancy into the classic logo, I used smoother edges and curved lines. My package designs incorporate the curved lines found in the redesigned logo, and promote a stronger overall brand identity.

Lacey Ferguson
Communication Designer Houston, TX