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BDPI - ITMA - Milan (trade show booth, 2015)

The client's request was to showcase an innovative textile printing ink, suitable for any kind of fabric, high performance, bright colours. The trade show was taking place in Milan, so the display needed to express a fashion and luxury mood, matched with the industrial machinery and professional ink bottles that were on display.
The choice of a black beckground colour was intended to visually expand the small stand and to convey a sense of elegance, elevated glossy floor and semi-private areas for guests, with iconic furnishing, were aimed to create an involving environment in which clients could "enter" the company world.

Lara Sclippa
Retail / Display Designer, Interior Designer, Project Manager Geelong, Australia