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Digital Marketing Manager
Yeita Tech Inc
Shanghai, China
Developed annual marketing strategies, tactics, and managed social media platforms for Fortunes 500 companies, including but not limited to Honeywell, Covestro, and Johnson Controls. * Lead the project of campaign promotion for the 2016 Honeywell Nobel Initiative Lecture Series in Beijing, which attracted over 1000 attendees in total, on-site and online. * Gathered, researched, and prepared communications materials for internal and external audiences. Wrote creative contents to increase engagement with customers. * Deployed, tracked, and analyzed marketing campaigns and prepared reports on campaign performance.
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Marketing & Event Manager
Sunzen Art Gallery
Vancouver, Canada
Made annual communication plans to boost exposure of the gallery events and exhibitions, maintaining a positive brand image, and promoting sales. * Responsible for managing, operating, and content-making for all of the Sunzen Art Gallery's official social media accounts. * Planned, developed, and managed gallery events and programs, including fundraising events and campaigns. In February 2020 organized a tea party to combat Covid-19 related xenophobia which attracted large audiences and media attention and have raised fund for the BC Control of Disease Center's Emergency Response Fund. * During the pandemic closedown, proposed the idea of gallery store website and coordinated the set-up and development of the website. * Developed, designed, and distributed press release, website pages, and invitations for various events. * Built relationships and collaborated with local institutions and organizations. * Developed storylines and themes and organized the gallery's displays and exhibition. Worked with the local artists and the gallery team and curate the gallery's currented the gallery's 2020 annual exhibition.
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Marketing Specialist
Easy Career Inc
Toronto, Canada
Made schedules for the company's official social medias platforms. * Collaborated with copywriters and graphic designers and gave suggestions to the written and visual content used for marketing campaigns, online events, and social media distributions. * Gained over 6000 new subscribers for the company's official WeChat platform during my employment. * Conducted marketing research to identify new opportunities monitored competitors' marketing activities and made monthly report to assist the adjustment of Easy Career's marketing strategies. * Coordinated the making of video content that would be published on the company's official YouTube channel. Wrote scripts for the company's first promotion film in 2019.