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RiverCup 2011

2011 saw the inaugural staging of the River Cup; a soccer match between the coaches and staff of the Philadelphia Union and the supporters group, the Sons of Ben. An unprecidented event, it was also the first time the Union and SoB had been involved in a co-branded project and the first time the supporters had been officially permitted on the hallowed turf.There were several marks designed for the event from detailed web banners and mastheads to simplified gameday patches for the team shirts to merchandise and posters that were part of a larger print project. All of which carried the image of the River Cup, the design of which was based on elements of the PPL logo, sponsors of the team and venue.

Photos courtesy of Garrett Field and Earl Gardner

Available
Mark Jenkinson
Creative Director, Limepickle LLC Philadelphia, PA