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The annual international Municipal Innovation Exhibition and Conferencetakes place in Tel Aviv, Israel. The concept design for the fair derived from the topic of innovation pertaining to Smart Cities. The design brief intended to create an experience along 3000 m2 where each visitor would be embarked in the discovery of the most recent innovations in regards to the city. The creation of a vertical town abovean increasingurbanized world aimed to stimulate the imagination of the visitor with the feeling of finding himself in a City of Tomorrow.

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Michele Berdugo
Creative Designer: Exhibit & Event Tel Aviv-Yafo, Israel