Sr. Account Manager, Automotive & Hospitality
May 2016 - Nov 2017 (1 year 6 months)
Digital services accountability for Automotive and Hospitality clients, Service Master, ICAC, Nissan
Project scope, Requirements gathering, Service Level Agreements (SLAs)
Estimate Level of effort and proposal coordination
Provided operations support
Navigate multiple ESPs / CRM: DREAM, Harmony
Wrote process documentation development and implementation
Provided oversight across all digital deliverables
Collaborated reviewed & trafficked copy decks, creative and mechanicals and obtains approvals from internal team and client
Coordinate cross-functional delivery teams
Industry trend tracking and advisement
Brought solutions and strategy together
Utilized JIRA Litmus, Moveable Ink, Wylie, and PowerInbox as third-party products to assist client needs.
Image & Merchandise Project Management
TEK Systems / Wendy’s Contract
Nov 2017 - Jun 2017 (4 months)
Successfully supervised the internal creative process to bring merchandising to market, with minimal guidance of process with internal and external teams.
Supported Manager of Merchandising & Creative Design
Executed multiple projects that will support test, national, digital menu & imagery for marketing campaigns, including photoshoots.
Provided process to support total company ad hoc, digital menu, and other imagery related creative requests for all store and digital channels
Collaborated with Creative Process
Manage timelines for creative approvals
Sr. Capabilities Specialist / Mosaic Development & Delivery
Alliance Data Card Services
Jan 2014 - May 2016 (2 years 4 months)
Senior Capabilities Specialist, MD&D
Relationship liaison with Epsilon’s Sonar and DREAM Teams. Led platform improvements and reporting functionality for Sonar and DREAM. Managed Project scope, requirements gathering, and Service Level Agreement (SLAs) negotiation. Estimated Level of effort and proposal coordination; implemented mobile responsive email templates for the Automated, Lifecycle and Adhoc Products. Consulted and assisted Client Teams with content, segmentation data. Align with compliance and privacy policies and email best practices to prevent SPAM traps. Advised email best practices and content creation for the organization. Developed training material for my Team and partner Teams.
Launched external email communication for 100+ Clients (300+ email types)
Wrote technical requirements for Epsilon’s Development Team for analytic enhancements and email platform functionality
Built templates: HTML, CSS, media queries for mobile responsive content
Led the Spanish language initiative for bank servicing emails implemented for all ADCS clients (18 email types)
Incorporated Sonar and DREAM Email Platform (ESP) / Mosaic Connect Loyalty Platform - Capability Management; HTML, CSS, Adobe Creative Suite, Microsoft Office, Epsitracker and JIRA Ticketing, Meridian BPM
Utilized JIRA, Litmus, Notepad++,
Email Campaign Marketer, Digital Media, Corporate Communications
Sep 2013 - Jan 2014 (4 months)
Email Marketing | HTML, CSS, Adobe Creative Suite, Exact Target, Microsoft Office, AtTask
Create email content for adhoc, newsletter, triggered and automated sends. Build emails using HTML, CSS and media queries, responsive content. Build forms and landing pages.
Internal and External Communications
Report metrics for click-throughs, opens, etc.
Direct contact with clients, advise best practices and content creation.
Email Marketing Specialist
Dec 2012 - Aug 2013 (8 months)
• HTML, CSS, Adobe Creative Suite, Exact Target, Omniture, MicroStrategy, Microsoft Office
• Built email content for adhoc, newsletter, triggered and automated content using HTML, CSS and media queries
• Wrote content and subject lines for internal and external email communications
• Gathered data and creative to build case studies for email best practices for external clients to deliver the best open and click-through results
• Reported metrics for conversions, click-throughs, opens, opt-outs
Jan 2010 - Nov 2012 (2 years 10 months)
Interactive | Adobe Creative Suite, Eclipse, HTML, CSS utilized to concept and create wireframes, email marketing campaigns including @mediaquery, website designs and advertising graphics, content management
Print | Adobe Creative Suite utilized to create ads, posters, fliers, handbooks & consultant support collateral
Graphic Designer Freelance and Contract
The Creative Group
Jun 2008 - Dec 2010 (2 years 6 months)
On-site at Max & Erma's Corporate Headquarters from 07/18/08 - 08/08/08 and 09/10/08 -12/18/2010. Initiated spam compliant email creative, coding and implementing emails coded in DreamWeaver. Designed POD gift cards, promotional and permanent restaurant signs, corporate invitations, fillable form Word Templates, banner ads, back-lit signs, trade-show booth graphics and organizing storage of projects.
National Middle School Association
Aug 2009 - Nov 2009 (3 months)
20 hours a week until November 9th, 2009. While interning I learned pod-casts and transfering print publications to the web. Plus, expanding my knowledge of e-mail sends and creative coded in Dreamweaver. Strengthened my skills in xhtml, css and xml. For pod-cast production I have learned to edit sound in the program Audacity.
Contract Graphic Designer
Max & Erma's Restaurants Inc.
Jul 2008 - Oct 2009 (1 year 3 months)
Graphic Designer created table tents, menu inserts, posters, brochures, logos, eblasts. Produced changes to main menu for each quarter. Utilitzing InDesign to create printed pieces. Photoshop was used to create eblasts and a WYSIWYG/text editor was used to create HTML based emails. Bronto's services were utilized to distribute the emails.
Contract Graphic Designer
The Mergis Group
May 2009 - Sep 2009 (4 months)
Produced monthly newletter eTech@work for Fiserv. Utilizing the new Fiserv brand and template created in InDesign.
Dec 2006 - May 2008 (1 year 5 months)
My InDesign strength lead me to this position. My first special assignment was to convert all Quark Xpress templates to InDesign. Many of my design concepts are in use and published in USNews, Forbes and Women's Network (Ad*Ink) national magazines. When EMI began to focus on digital video, I took the initiative to learn video editing in Adobe Premiere and After Effects. Due to budgetary reasons I was laid-off from my position with letters of recommendation from my superiors.
Graphic Designer I
IFS Financial a subsidiary of Western & Southern
Jan 2006 - Dec 2006 (11 months)
IFS contacted me concerning this position. It was a great learning opportunity concerning marketing, annuities, large corporations. I was part of a large marketing team for annuities. Many projects were converting a recently acquired company's sales collateral to fit the IFS brand. A logo I designed is located in my portfolio on the coroflot site as well as a sample of digital illustration.
The Hillman Group
Jul 2004 - Dec 2005 (1 year 5 months)
An exciting and rewarding position. Many product launches and tradeshows. My concepts were chosen for Prowler Proof security device, Specialty Fastener display in Lowes, and Transponder Keys. As a team we created packaging for deck screws. Tradeshow Graphics and POP signs/displays were a large part of the design work. Deadlines were very tight and it was an exciting work atmosphere. I was torn about leaving this company, but my next offer was too good to pass up.