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Creative-Marketing Content Writer/Video Game Scriptwriter/Wireless Technology Scriptwriter/Author
Naeemah Coleman
Dallas, TX
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About
I'm a creative and marketing copywriter, editor, and proofreader with a passion for storytelling and writing compelling content -- from the enticing and entertaining to the informative and educational. I'm a versatile writer proficient in a variety of writing styles and have gained the bulk of my experience working for some of the top companies in the Dallas area.
I'm dedicated to producing content that's fit for purpose and utilizing my creativity, curiosity, concepting abilities, discipline, enthusiasm, motivation, attention to detail, adaptability, idea development and research and organizational skills toward this end. In a solo capacity or in a team setting, making a positive contribution through excellent work is my utmost goal.
I'm excited about the opportunity to freelance for your project and/or join your organization to share my knowledge and skills -- and to get the job done right. I look forward to meeting with you soon to learn more about your project/company and to discuss any new opportunities for which you are seeking top quality, professional services. I'm the right person for the job; contact me and let's get started. -
Education
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Bachelor of Science Journalismnot provided
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Bachelor of Arts AdvertisingUniversity of Kansas
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English LiteratureUniversity of Kansas three hours pending
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Experience
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Creative Lead/Project SupervisorChameleon Creative Arts GroupDallas, TXFeb 2010 - Present (16 years 4 months)• Professional: Copywriting, editing and proofreading services. • Artistic: Creative writing, songwriting and children’s book author. Current project: Revising the libretto and score for an original musical.
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Copywriter, Editor and Proofreader (B2C)Texas Instruments (through Talent 101)Dallas, TXDec 2015 - Sep 2018 (2 years 9 months)Wrote, edited and proofread content for a range of deliverables including web; video; social; email; advertisements; infographics; timelines; quizzes; activities; session guides; conferences; summits; webinars; flyers; dealer sheets; signage; and blog posts in support of worldwide marketing programs. • Collaborated with art directors, marketing programs managers and stakeholders on various campaigns. • Cohesively communicated through the brand’s tone and voice; maintained editorial consistency across all content in support of brand identity. • Managed house style guide.
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Lead Digital/User Experience Copywriter (B2C)JCPenney (through Mindlance)Plano, TXJul 2015 - Sep 2015 (2 months)Copy developed, edited and proofread content for a range of new features and site enhancements including directional messaging, help, instructions, buttons, forms, headlines, links, and error and confirmation messages. • Executed deliverables across channels including jcp.com, Sephora, Marketing, Store Operations, Innovation and IT, in collaboration with UX designers. • Refined and conveyed information in a brief, meaningful way; strove to anticipate customer needs while communicating in a genuine voice. • Managed UX copy style guide.
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Catalog/Online Copywriter (B2C)AAFES/ShopMyExchange.com (through Creative Circle)Dallas, TXMar 2014 - Jun 2014 (3 months)Developed copy for a variety of Army and Air Force Exchange Store e-commerce projects. Categories included: Apparel; Handbags and Accessories; Shoes; Jewelry and Watches; Health and Beauty; Bed and Bath; Appliances and Electronics; Baby; Home; Seasonal Gifts; and Military.
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Online Copywriter (B2C)Neiman Marcus (through Freeman+Leonard)Dallas, TXDec 2013 - Jan 2014 (1 month)Executed and edited descriptive and SEO-friendly fashion copy for luxury websites including Neiman Marcus, NM Last Call, Bergdorf Goodman and Cusp.
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Web Content Copywriter (B2C)Hilton Worldwide (through Alleare Consulting)Addison, TXAug 2013 - Nov 2013 (3 months)Produced new creative and persuasive content across 10 websites. • Liable for quality assurance, revising and publishing of existing content culled from multiple sources. • Optimized content for search engine visibility, crawlability and indexation/ranking; increased keyword density and created SEO-friendly title tags and Meta descriptions. • Ensured overall quality in execution of web content focusing on consistency, accuracy, visual/style standards, branding/corporate editorial guides and applicable policies/legal requirements.
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Creative Web Content Writer (B2C)AT&T/myATT.com (through PCI Inc.)Richardson, TXFeb 2013 - Jun 2013 (4 months)Managed, edited and created original, contextual and consumer-focused copy for desktop/mobile platforms. Translated business partners' goals into warm, meaningful dialogue with att.com customers using content strategy, design personas, usability studies and competitive analysis results. * Collaborated with subject matter experts, information architects, visual designers, content strategists, business partners, web developers, content implementers, usability professionals and vendors to recommend content requirements meeting overall business and customer experience objectives. Co-authored user guide and training materials. Video Game Scriptwriter - "Fallen Shadows II" (B2C Digital) Happy Muffin Top
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Video Game Scriptwriter – “Fallen Shadows II”Happy Muffin TopDallas, TXMay 2012 - Jan 2013 (8 months)Copy developed and revised creative dialogue script for the motion graphics video content of a hidden object adventure and paranormal mystery game.
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Training Content ScriptwriterSamsung Telecommunications AmericaRichardson, TXAug 2011 - Jan 2012 (5 months)Copy developed web video scripts for training education and end consumer scenarios for wireless technology based on research and synthesis of documentation. Distributed content to relevant internal and external review points including legal marketing launch managers and third-party content providers and partners. * Solved conflicting revision requests internally and with carrier/third parties.
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Web Content and Marketing Communications Writer (B2B; Digital and Print)Blue Cross Blue Shield of Texas/Health Care Services CorporationRichardson, TXMar 2007 - Jan 2010 (2 years 10 months)Copy developed edited and maintained internal and external marketing communications including materials for intranet and internet websites emails New Development Center newsletter brochures and corporate briefs. Project coordinated for a multimedia Business Acquisition CD-ROM demo series while executing research video scriptwriting and editing and storyboard collaboration. * Communicated tech concepts to both technical and nontechnical readers for the Business Acquisition, Business Process Management and Enterprise Product Platform programs. * Implemented documentation/information updates as needed reported to executive body and legal department.
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Lead Web Content Writer (B2C; Digital)Hotels.comDallas, TXFeb 2006 - Feb 2007 (1 year)Lead writer of two-person team: wrote and edited web content on Hotels.com and affiliate websites for one- to five-star properties in accordance with AP and Hotels.com style guides. • Composed five-star description used as the training example for writers. • Collaborated with Hotels/ Expedia representatives to support web CMS by updating AS/400 code, amenities and mapping – within deadlines – as designated by service level agreements. • Executed departmental training for database management and editorial guidelines for several new hires.
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Awards
Hotels.com: Description of the Week & Hotel Pick of the Month. BCBSTX: Promoted to Team Lead/Creative Director of multimedia CD-ROM demo series; Received excellent performance review & top bonus. Samsung Telecomm America: Won Pirate Day Costume Contest, Company-wide Halloween Costume Contest, etc.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Naeemah_Coleman, member since 2010
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Following 2
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Followers 4
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