Natalie Beneventi

• Work with clients, end users and developers to design the user interaction capabilities of a variety of websites and applications based on research and business requirements
• Communicate high level design concepts and user interface requirements through wireframes, user interaction models, information architecture, prototypes, guidelines and user interface design specifications
• Collaborate with clients and developers to translate findings from user research activities (usability tests, field studies, market research, etc.) into user interaction concepts
• Work closely through all project stages with a cross-functional team of visual designers, usability engineers, business analysts, project managers, systems analysts, marketing communicators, and developers to ensure that design solutions are usable, useful and compelling
• Conduct user research including site feedback analysis and usability testing
• Meets deadlines within a dynamic, fast-paced and frequently changing environment
• Advocates for the user while balancing the realities of the business environment and best practice requirements
• Collaborates with the communications team to create branding and marketing materials, and publications

Responsible for running all aspects of a business: concept development, artistic direction, and design for all projects; handle all business areas such as obtaining business, estimating, writing proposals, client relations, production management, print brokering, and invoicing. Projects include corporate identity and print collateral, newsletters, and illustrations.

• Responsible for providing quality instruction to students through well prepared classes, relevant assignments, fair and holistic assessment of learning, and clear documentation of student progress
• Provide each student with clear course expectations, evaluations and timelines through carefully written topical outlines and approved, standardized syllabus
• Provide Interesting and relevant assignments for students that demonstrate learning outcomes in a real-life setting
• Suitably challenge, engage, serve and communicate with students to encourage their participation and learning while maintaining mutual value and respect
• Complete grade books, final grade sheets, learning assessments and final exam assessments on a timely basis
• Identify and refer at-risk students to specific academic support services
• Participate in and provide feedback to institutional committees and reporting
• Work with program chair and other appropriate groups on retention activities
• Assist director of education in program evaluation and planning
• Attend regularly scheduled in-services and discipline specific professional development activities

Courses:
• Branding & Corporate Identity
• Senior Portfolio
• Graphic Design IV

• Provide creative vision, strategy, and design deliverables for multi-media communication channels
• Responsible for conceptual and artistic direction of more than 500 projects per year including campaign development, print collateral, television and radio advertising, experience design, websites, interactive content, copywriting, and video editing
• Steward and promote the Fair's visual identity
• Manage creative services budget; direct freelance designers, photographers, copywriters, and illustrators
• Write scopes of work, project briefs, and specifications for complex projects
• Developed and implemented successful social media contesting program
• Established design process/workflow resulting in significant time/budget savings
• Directs designers, photographers, interns, artists, illustrators, web programmers, and skilled laborers

Highlights:
• Streamlined design process and workflow resulting in substantial time and budget savings
• Coauthored and presented agency ecommerce plan establishing the State of Arizona's first online sales program
• Instrumental role in the development of several award-winning TV spots
• Brought agency additional media attention over the span of two years through the implementation of Unkle Kunkle's Farm - a 19,000 square foot interactive children's farming exhibit
• Launched new ad campaign to introduce Martha Midway (Cotton Candy Lady) resulting in 85% recognition in the first year
• Developed and implemented award-winning social media contesting program
• Streamlined agency's fair-time ID badge program saving over $5,000 in hard costs and payroll the first year allowing the agency to modernize equipment. Implementation of new equipment in resulted in shorter production time and increased savings through the reduction of specialized staff

Designed print collateral including catalogs, brochures, fliers, direct mail, promotional items, and packaging for custom products. Worked directly with clients to design custom products such as keyboard templates, key replacements, and mouse pads. Updated creative process resulting in improved product quality and reduction of production time

Learned print process essentials and techniques from seasoned printing professionals and gained invaluable behind the scenes experience and insights. In addition to design responsibilities, built customer service skill by assisting walk-up customers at the front counter. Design projects included book and cassette jackets, newsletters, fliers, letterhead, and business cards.