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Incense Packaging

For this project, I created a cost effective packaging design for an incense line that uses the same base package with interchangeable labels to identify four different scents with elemental names.

Baieido’s origins and history inspired my packaging design. Recalling the upward and outward movement of incense, I covered the package shape in a beautiful Japanese paper that suggests several elements in the company’s line. The interchangeable labels harmonize with the overall package shape, while their simple graphics compliment the symbolic imagery of the paper.

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Nicki Hoffman
Graphic Designer at Zeiss Martinez, CA