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DAIMLER Capacitación Comercial Nuevo Cascadia 2018

The goal was to present the New Cascadia truck to Daimler sales team in a complete event with registration area, auditorium, training workshops, driving tests and launching show.
CONCEPT: "Don't dream about the future. Drive it."

Paola Rodríguez (Pow)
BTL / Events / Entertainment Creative - Industrial Designer Ciudad de México, Mexico