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O'Neill - S/S 20 - Athleisure - Menswear Designer- Men

- Developed a brand positioning strategy for O’Neill Europe
- Worked closely with the CEO’s and the Product Director
- Worked closely with Category, Merchandising, Sales and Marketing heads
- Set the overall direction of Athleisure, Performance Wear and Leisurewear.
- Managed teams of designers across men’s, women’s, and youth wear.
- Oversaw the entire design and product development process
- Introduced new product lines
- Range planning

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Freelance, Full-time, Moonlighting
Richard Roelofse
Fashion Design & Strategy Amsterdam, Netherlands