💡 25+ years of Menswear Design Experience. I establish, design and develop clothing lines ‘That Men Want to Buy!’ - Client Portfolio: O'Neill, Wrangler, ZARA, Jack & Jones, Urban Outfitters, K-Swiss, Peak, and others (see below).
Since 1994, I have been an independent Fashion Designer and Fashion Design Director. I work for leading Fashion Brands and Fashion Retail Chains worldwide. I have created New Brands, Repositioned Fashion Brands and designed Complete Clothing Collections (woven and knitted fabrics).
✔️ Specialization Segments: Athleisure, Modern Leisurewear & Smart Casual Wear.
❎ CLOTHING THAT CONSUMERS WANT TO BUY
I am schooled as a High-End Fashion Designer at ArtEZ, University for The Arts Arnhem in The Netherlands (Alumni: Victor & Rolf, Iris van Herpen, Lidewij Edelkoort, etc.). Despite my Elite Fashion Education, I was more interested in Mass Market Fashion, and I decided after my graduation to work for the most prominent European Clothing Retailer at that time. I learned there how to design Commercial Clothing Collections and how to target Specific Consumer Groups. This Commercial and Strategic way of working became the basis of my creative process.
WHY YOU SHOULD HIRE ME
✔️ I can confidently say that I know EVERYTHING about creating menswear and can advise you about every step in a creative and product development process.
✔️ I know how leading Fashion Brands and Fashion Retailers operate and how they create Commercial Clothing Collections.
✔️ I understand how the Fashion Industry works and what will become On-Trend and Commercial.
✔️ I am great at understanding design briefs.
✔️ I have developed an Online Design System. With this system, design ideas are made concrete at the beginning of a creative process and can be easily changed. This way, you do Not Waste Time, and you will get what you want.
Contact me for more information.
I can create Clothing Collections from A-Z. My services include Market Research, Trend Analysis, Collection Themes, Clothing Design, Placement Graphics, All-Over Patterns, Clothing Branding, Tech-packs, Size-Specs, Manufacturers Sourcing and Product Development.