Persistent navigation keeping all key CTA available at all times
Segmented 'drawer' for Adults with focus on content more relevant to that group
Integration of three different patient story types (data based, mentor style, video)
Segmented navigation option
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Branded Consumer Website - Pharma
To better reflect the experience of real patients, a new branded website was developed that reflected key life stages, with quick access to information important to each user segment. Compliance a top priority as well, so we implemented persistent navigation to keep all FDA required information accessible at all times. Integration of the brand's personality, reflecting more so the end-user and less the prescriber/pharma company.
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