Shayta Roy

Design Strategy, Product Development, Brand Identity, UX/UI

Over the past year, I have worked on the Permanent Team, contributing to rapid growth within this incubated department. Designing retail experiences, environments and fixtures for clients such as Unilever, KAO and Colgate have lead to significant increases in ROI, 36% lift with one recent installation. Concept development generally leads to prototyping using various substrates and materials manufacturing processes. Iteration then leads to the development of technical drawing blueprints that aim to create shared value for local manufacturing across the globe. Constant communication across functional areas, client organizations and vendors, as well as project management and planning, have led to these successful outcomes.

As the primary Industrial Designer at FX, I strive to be at the forefront of technology and trends in order to create impactful permanent, semi-permanent and corrugated POP displays. Liaising with sales and manufacturing to fulfill client needs. Quantities ranging from one-off samples to 500+ orders shipped nation-wide. Clients include Nestle, Cadbury, Stride, Telus, Bacardi, Beam Global Spirits, Mercedes Benz, Scotts, and more...

Designing medical and consumer products from initial concept to final production. Working collaboratively with teams of engineers, designers and key stakeholders in the design in the BETA version of B*Focused, Semori Medical Cart and RoSS Surgical Simulator.

Specializing in Furniture Design using sustainable materials, such as rattan and abaca

Assisted with traveling exhibit logistics, setting up Access database to streamline workflow and shipping of exhibits, desktop publishing of all exhibit brochures and educational kits.

Member of the Industry Canada Charitable Campaign team. Core responsibility - coordinating with 12 branch sectors to initiate events in efforts to raise funds for United Way. Providing marketing material and logistic support; Pre and postmortem reports and evaluations. Succeed in raising a record-breaking $650,000.

Armed with a telephone book and a computer, myself and 2 other Carleton University students were determined to beautify the world wide web by designing functional websites that created ever-lasting impressions. Modeimpact.com is still in business today and going strong.