DAINESE D-EXPLORER GTX: Adventure Jacket & Trousers (as modelled by Valentino Rossi) This is one of the more recent outfits that I have designed. It represents a progressive evolution of the previous 'Teren' Jacket/Concept that I had designed in 2012 and the 'D-Stormer' model I had designed in 2013. My primary objective was to enhance the usability of the existing solution & further enhance the ventilation system without compromising the pocket/storage capacity . The final design integrates a modular ventilation system which features a completely removable back panel (which can be stored within the lining of the jacket) making it one of the most versatile in the market.
DAINESE ' ALL MOUNTAIN ' SKI / SNOWBOARD OUTFIT: ('Toula D-Dry' Jacket / Trousers / 'Mark 13 D-Dry' Gloves / Helmet) Design (Jacket/Trousers): This outfit represents Dainese's first 'All Mountain' range of products, so my main objective was to develop a unique design language/brand identity > a language that was coherent with Dainese's brand identity / styling cues, yet could be easily differentiated from our own existing ski products > a language that accentuated the structure / technical design characteristics of the products > a strong brand identity that would differentiate us from our competitors & form the foundation for our growth within this category. Design (Gloves / Helmet graphics): I had previously designed/developed the 'Mark D-Dry' gloves, so I colour co-ordinated the final outfit by developing new colour ways based upon the jackets / trousers. I designed the helmet graphics / colour ways specifically for this outfit.
DAINESE CARVE MASTER GORE-TEX JACKET ( as modelled by Nicky Hayden ): I created this jacket as a response to the evolving dynamic of the motorcycle, the ability to modify the engine mapping has created hyper-versatile motorcycles like the Ducati Multistrada; the Carve master was designed to reflect this, part sport, part touring, part adventure. Aesthetic> Inspired by Dainese's racing/sport image. Dynamic colour blocking/structure of the arms/shoulder protection is unmistakably Dainese. Function> Pocket layout/construction was inspired by our historic Paris>Dakar models. Varying pocket types are concentrated on the front for quick use. Comfort> Shorter than other touring jackets (sporting influence/use), touring inspired fit & details (e.g. padded collar/lining) ensure maximum comfort. Safety> Reflective inserts are integrated towards the top of the jacket (front/back) to ensure maximum visibility. Design (Boots/Gloves): I designed these in previous collections.
DAINESE CONCORDE GORE-TEX JACKET ( as modelled by Guy Martin ): Designed for the city, this jacket was created to define our identity within this category. During the design phase, a large amount of time was spent experimenting with ways to subtly integrate styling cues taken from our racing>touring segments, enabling us to create a cohesive brand identity between categories. The final design integrated several design features that improved the overall safety/comfort/use of the product (reflectivity/innovative Dainese 'Pro Shape' protectors/regulation/drainage ports/studied internal lining/pocket constructions/detail & finish); making it perfect for inner city commuting. Design (Gloves): I had designed these in a previous collection.