David Sheridan

Mugello R > It stared with a sketch; the concept of integrating the first intelligent ‘preventative’ safety system to a motorcycle suit, designed to increase the visibility of motorcycle riders during a crash event.

Acting as Design Lead, working with our talented group of technicians, the evolution of this concept provided me with the opportunity to redefine the complete architecture of Dainese’s racing suits.

This Design story gives an insight into the process behind the product.

• Product Design
• Product Development
• Textile Design
• Apparel
• Design Research
• Materials
• Ideation
• Illustrator
• Concept Art
• Creative Direction