Stephanie Perkins

Lead in creative design concepts for marketing, advertising, and in-house collateral for eight unique brands of resort hospitality and entertainment. Successfully presented more innovative layouts, logos, color schemes, and typography to develop new standards and styleguides across all brands. Developed research-driven visual communications to increase profits for F&B, group sales, catering, spas, and leisure sales through print and digital media. Collaborate with clients, team members and print vendors to conceive high-quality end products including brochures, direct mail, and resort collateral. Directed creative of digital and print production team while managing multiple design projects and consistently meet deadlines for advertising publications. Effectively produced extensive image library consisting of architectural, landscape, lifestyle, and culinary – developed relations with photographers to direct shoots from concept and planning within budgets, to styling and on-set direction of lighting and composition, as well as final photo editing.
Key Achievements:
Successfully proposed contemporary styleguide for the Catamaran, initiating development of the 100-page brand guidelines which had never been created
Dramatically re-designed Catamaran website implementing better user experience graphics and features in collaboration with web graphic artist
Created all branding of new Catamaran restaurant, Oceana Coastal Kitchen, including logo, fonts, colors, imagery/graphics for all collateral and signage
Modernized branding of the Bahia and Sternwheelers updating the logos, colors, fonts, imagery/graphics – Refreshed styling of The Lodge Resort, Spa & Dining
Profitably increased catering sales for all resorts with new wedding brochures
Improved group & leisure sales with exceptional communications and imagery

Created marketing collateral for executive coaching and leadership training. Designed print & website graphics, presentations, brand identity, advertising publications, posters and invitations.
Developed "Think Big" creative campaign for annual business conference

UNITED WAY OF SAN DIEGO • 8/11 – 11/11
Formulated innovative concepts to support the brand's marketing and advertising with brochures, direct mail, signage, posters, and reports.

SONY ELECTRONICS • 11/11 – 2/12
Assisted in photoshoot production and created marketing brochures,
trade show materials, posters, and icon designs.

CALLAWAY GOLF • 4/11 – 7/11
Managed multiple design projects for advertising publications, marketing collateral, brochures, booklets, catalogs, invites, signage, and packaging.

WEBSENSE • 2/11 - 3/11
Effectively designed marketing collateral, brochures, email newsletters, and executive presentations for web filters and data security.

UCSD • 12/10 - 2/11
Produced event invitations, posters, banners, programs, and signage for the Center for US-Mexican Studies, “Mexico Moving Forward” experience.

PETCO • 8/10 - 11/10
Successfully designed advertising and marketing collateral adhering to brand standards for Petco & Unleashed by Petco. Projects include direct mail, coupons, circulars, store event signage, bagstuffers, and handouts.

QUALCOMM • 1/09 - 8/10
Created marketing and advertising collateral supporting brand identity, trade show & event material, executive presentations, posters and invites.

Assisted in production of print, web and multi-media campaigns including marketing collateral, presentations, trade show & event materials, emails, newsletters, video & photo production, and Flash animation.
Clients Include: ADP, American Eagle Outfitters, CDW Healthcare, Dubai Mall, Las Vegas Freemont Street Experience, Hitachi, LG Electronics, ServiceMaster, Tata Consultancy Services, 3D Exhibits, ect.

Designed brand identity and logos for college programs, advertisements, banners, posters, newsletters, direct mail, invites, T-shirts, etc.