Sunny Oellantoni

Develop all go-to and in-market strategies for all key brand initiatives. Overseas commerce creative, marketing creative team, content creation, social media advertising, catalogs and selling materials.

- Oversees a team of artists to development all creative marketing content
- Works cross-departmentally with ownership, e-commerce, sales and partnerships to maintain brand consistency across all product touch points
Supervises all work completed by the creative department - including, but not limited to, photography, videography, packaging, digital media and all supporting assets for D2C and B2B
- Works cross-departmentally in planning, producing and managing all studio and location photoshoots
- Brainstorms and storyboards broadcast commercials and video content
- Works with athletes, models and agents to capture and organize content
- Oversees the visual to-market strategy for all new product launches

- Managed a small team of artists creating private labels for skin care products
- Lead the team to visually present the brand in all marketing materials including brochures, website and digital media
- Started at the company as a Graphic Designer, promoted into the manger role after one year

- Worked with the Director in spear heading a new initiative, Team WSF, a non-profit team to raise money for women in sports
- Assisted with graphic needs - logo creation, brochures and digital assets
- Assisted in event planning and athlete management for the Annual Women in Sports Awards Dinner