ADOBE CD-ROM PACKAGE / New Font Release - Adobe Systems has been credited for launching the desktop publishing revolution in the early 1980s. The objective was to design a CD-ROM package for Adobe containing their latest fonts offering called the Industrial Fonts.
The package has a look reminiscent of the machinery, technology and the interior design of time when these fonts were designed and used for the first time in the printing industry.
EVOLUTION OF LETTER FORMS / Paper Promotion - "The French Paper Co." has made major contributions to the paper manufacturing and
printing technology. Challenge was to design a book to promote "Construction" line of
papers to the designers, art directors and publishing professionals.
The book uses evolution of letter forms to metaphorically depict French Paper Co's
humble beginnings in late 1800s and the evolution of the company and the industry
in general.
OPERA POSTERS / Carmen, Turandot, Madama Butterfly - Opera,a theatrical presentation in which a dramatic performance is set to music.
Characters emotion are the key element in the drama. Challenge was to design
series of posters for the opera.
Posters were designed as a vignette that explored emotional attitude of the main
characters of the opera.
GAP APPAREL STORE / Web Site - Gap is known for turning classic clothing into must-have fashion. Challenge was to create Gap.com that has a refreshing shopping environment, similar to the Gap stores and has a great selection of high-quality clothing.
The website uses color and space to convey a sense of youthful elegance and timeless style. It allows surfers to access everything within the site without ever feeling lost, thereby serving as a beautiful invitation for the online
customers.
THE COMPANY FOR WOMEN / Avon Cosmetic - The concept was to design a brand identity that would help Avon connect with its women customers in a tangible way and at the same time introduce a versioning system of their products that would improve the shopability and allow flexibility for future line extensions.
I created a new identity by introducing a more refined, handwritten and personal logotype. System of color swatches were added to differentiate the product lines and maximize shelf impact. A system of basic applications such as business card, letter-heads, in-store signage and website were created to support the new brand look.
The result is a distinctive identity that reinforces feminine strength positioning and firmly establishes Avon as a Women's company.
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