Tara Green

Logo development, and marketing for small businesses
Custom stationery, announcements and invitations for clients, both personal and business

• Assisted in the development of the look and feel for a brand new store for Kroger Enterprise: Kroger Marketplace
• Conceptualize and design Kroger Marketplace weekly advertisements using InDesign
• Ensure creative continuity within all divisional work
• Art directs photography and oversees photo shoots to create effective images within budget for both Kroger & Fred Meyer
• Communicates expectations & standards to photographers & stylists to make sure that expectations are met
• Assists with training of designer and production artists
• Builds ads and collateral accurately from inception and ensures our advertising principles are adhered to
• Produce in-house designs and displays for Fred Meyer & Kroger Enterprise stores
• Communicate with merchant and Marketing Manager about strategic direction and new business for Kroger

• Assisted in layout of weekly ads
• Create silhouettes, drop shadows and color corrections using Photoshop
• Prepared files for outside vendors and Fred Meyer intranet
• Corrected and digitally enhanced photographs

At Signed & Sealed I re-branded the store's image by using the existing logo, but changing the design of all printed materials along with the POS in store to make a cohesive package. I created custom wedding invitations for clients, and worked with small corporations on their promotional items, invitations and printed business needs.

While working at Tumbler, I created their press releases, in-house catalogs and worked heavily in Illustrator to re-draw artwork. I also created their engineer drawings in Illustrator.