Alexis K - Based upon the style that we created for the new rebrand of organic elegance and Alexis target market I evolved her logo into a more simple version and created the distressed look of the swirls. Creating the pinup girl series came very naturally based on the design architecture that I created for her and her business.
Alexis K - Based upon the style that we created for the new rebrand of organic elegance and Alexis target market I evolved her logo into a more simple version and created the distressed look of the swirls. Creating the pinup girl series came very naturally based on the design architecture that I created for her and her business.
New Menu Cover
Alexis K.
Drink Ticket for All Events - Had to Create a ticket that would be cute and engaging but broad enough for all events.
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Alexis K - painting
Tips
Alexis K - Torrey Pines Ad / Sept 2010
Event Postcard / Online Image - Alexis K wins best waxing in San Diego. This postcard was designed using only photos taken by the artist. The purpose of the card is to promote the win, thank clients, announce the event, push facebook involvement and introduce girls.
Facebook Fan Promotion - Constant Contact - Client Promotion for facebook fan
Alexis K. Manic Mondays - Alexis K, eyebrows, brows, arches, Mondays, Cedros Design District, Theresa Wear, Yokibug
The Works - Photograph, photo editing and copy by Theresa Wear
The Works
2011 - Alexis K - offers for the beginning of 2011
Photoshop Illustrator
Sweet Savings
March Microdermabrasion Month
Mother's Day Special
May Special in Pacific Magazine
WAKE UP/MADE UP - Alexis K Ad for Pacific Magazine. I came up with the concept, executed the photoshot with an actual Alexis K client, edited the photo to convey the early morning light. I then determined the special based on what they offer and do. The ad is to be featured in the Beauty Issue in Pacific Magazine
Alexis K. April Ad in Pacific Magazine - In an attempt to push our core services I came up with the campaign UNDER THE MAKEUP and WAKE UP MADE UP in order to educate our clients about the long-term non-makeup options. Photographed, edited, concetualized and written by Theresa Wear
Social Media and SEO progress - As marketing director for Alexis K in her first year in business - I executed e.claim on facebook, Twitter, Yelp, foursquare, youtube, google search and wordpress. My creative direction evolved her existing brand as a sole proprietor in Del Mar to her current full shop. Taking her fans on facebook from 160-700 in 6 months. I played an integral role in revising her website providing all images-ensuring that her brand presence reflected the Alexis K experience.
Social Media and SEO progress - As marketing director for Alexis K in her first year in business - I executed e.claim on facebook, Twitter, Yelp, foursquare, youtube, google search and wordpress. My creative direction evolved her existing brand as a sole proprietor in Del Mar to her current full shop. Taking her fans on facebook from 160-700 in 6 months. I played an integral role in revising her website providing all images-ensuring that her brand presence reflected the Alexis K experience.
Social Media and SEO progress - As marketing director for Alexis K in her first year in business - I executed e.claim on facebook, Twitter, Yelp, foursquare, youtube, google search and wordpress. My creative direction evolved her existing brand as a sole proprietor in Del Mar to her current full shop. Taking her fans on facebook from 160-700 in 6 months. I played an integral role in revising her website providing all images-ensuring that her brand presence reflected the Alexis K experience.
Social Media and SEO progress - As marketing director for Alexis K in her first year in business - I executed e.claim on facebook, Twitter, Yelp, foursquare, youtube, google search and wordpress. My creative direction evolved her existing brand as a sole proprietor in Del Mar to her current full shop. Taking her fans on facebook from 160-700 in 6 months. I played an integral role in revising her website providing all images-ensuring that her brand presence reflected the Alexis K experience.
Social Media and SEO progress - As marketing director for Alexis K in her first year in business - I executed e.claim on facebook, Twitter, Yelp, foursquare, youtube, google search and wordpress. My creative direction evolved her existing brand as a sole proprietor in Del Mar to her current full shop. Taking her fans on facebook from 160-700 in 6 months. I played an integral role in revising her website providing all images-ensuring that her brand presence reflected the Alexis K experience.
Social Media and SEO progress - As marketing director for Alexis K in her first year in business - I executed e.claim on facebook, Twitter, Yelp, foursquare, youtube, google search and wordpress. My creative direction evolved her existing brand as a sole proprietor in Del Mar to her current full shop. Taking her fans on facebook from 160-700 in 6 months. I played an integral role in revising her website providing all images-ensuring that her brand presence reflected the Alexis K experience.
Alexis K. Website Redesign
Finding the Right Advertising for Your Business - FInding the right advertiser is tough but totally doable. Taking into account, budget, social media budget, goal, call to action, current corporate goal and making sure your client demographics line up along with your ideal practices. This determination did not come easy but in the end was the perfect match.
Providing images, direction and content for the blog that not only supports the brand, goal and mission for the company, it creates a more casual enviornment for client communications. Blogs should not be advertising only. It's a great place to showcase not your products but your experience and the soul of your company. This is were corporate emotion lives online.
Pacific Ad - Designed, wrote, art directed, photographed ad - to link with larger WAKE UP / MADE UP ad.
Theresa Wear for Alexis K - Pacific Magazine in San Diego - July 4th issue - design, concept and photography
What does it mean to be a designer - Comparing small things, like stylizing photos, cropping them to bring focus and creating your own texture really helps your design to be a lot more out of the box.
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Alexis K
