Tom Messmer

Introduced immersive lighting spectaculars, featuring the latest in outdoor LED technology.
Liaised with zoo marketing and operation teams to identify locations and paths for light show experience within Elmwood Park Zoo, Wild Lights 2018, and Greensboro Science Center, Winter Wonderlights2020.
Reimagined LA zoo’s existing lighting assets and incorporated new attractions improving the experience for new and longtime fans of LA Zoo Lights at LA Zoo and Botanical Gardens, 2017.
Conceptualized exterior Santa set consisting of walkthrough gift boxes, trees, custom photo-ops, and an enormous 20’ diameter ornament for Ala Moana Center, a Brookfield Properties Premier ShoppingCenter, 2016.
Designed look and worked out logistics to Giant Walkthrough interactive Santa Sleigh developed for Taubman Properties Premier Shopping Centers, 2015/2016.
Designed holiday program via coordination with Westfield marketing team, launching into 12 different retail properties within 2012 Westfield Portfolio.
Formulated large-scale experiential displays for commercial properties at an international level.
Introduced and executed ground-breaking designs and concepts for immersive, interactive exhibits.
Led team during phased décor installations to reach desired client outcomes.
Held full accountability for ensuring consistent utilization of graphic imagery in materials and marketing outreach.
Oversaw studio and vendor partners during the fabrication of display elements.
Prepared and delivered high-stakes presentations to customers, focusing on client input and final design determination.
Significantly increased client satisfaction level and strengthened partnerships through coordination with corporate customers.
Achieved design continuity and budget targets by interfacing with sales and project management teams.

Planned and developed holiday displays for retail and commercial developers.
Developed 3D models, presentation decks, storyboards, and animations for client presentations.
Directed 20+ illustrators and art directors to attain set goals.
Analyzed competitive products by keeping abreast of the latest industry trends. Utilized most current software to consistently update quality standards of corporate's digital presentation process.
Set a benchmark of excellence by leading high-impact creative projects from start to successful completion.