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Free minute | Tea bags

The “Karavan” which is a major tea and coffee distributor and producer in Belarus has brought to market its own tea brand in the economy segment.

Packaging design reflects the nature of the product - easy, friendly, democratic. The dial is a literal symbol of free minute. The story of a pleasant time while having a cup of tea is supported by a warm yellow background, smiles and emotional communication.

A simple and clear packaging in the tradition of the category helps the brand to occupy a tea niche firmly, promotes trust in a new product.

Branding Agency: AVC

Kirill Viazmikin
Branding | Identity | Package design | Art Direction Minsk, Belarus