Vectana Velosis Sales Contest - This was an in-store contest to encourage sales associates to push a new line of sneakers. The collateral had to educate the employee about the contest and prizes, as well as keep track of volume pushed. A successful execution of organizing an abundance of information in a small amount of space.
PUMA Holiday Shopping Event and Birthday Concert Series - This was a huge last minute project, where we were only given a few days notice to create collateral to advertise the PUMA 60th Birthday celebration. The event included in-store discount cards, posters, and bag-stuffers, as well as small concert posters, tickets, and email blasts.
PUMA Holiday Shopping Event and Birthday Concert Series (cont) - This was a huge last minute project, where we were only given a few days notice to create collateral to advertise the PUMA 60th Birthday celebration. The event included in-store discount cards, posters, and bag-stuffers, as well as small concert posters, tickets, and email blasts.
Volvo Ocean Race PUMA City Stopover in Boston - This was another huge event where various assets were needed. There was a general campaign and look for the PUMA City Stopover and my job was to translate that look into different formats, including posters, flyers, discount cards, bag stuffers, stickers, lanyards, and tags to name a few.
Volvo Ocean Race PUMA City Stopover in Boston (cont) - This was another huge event where various assets were needed. There was a general campaign and look for the PUMA City Stopover and my job was to translate that look into different formats, including posters, flyers, discount cards, bag stuffers, stickers, lanyards, and tags to name a few.
Volvo Ocean Race PUMA City Stopover in Boston (cont) - Actual Photos - Actual Photos of the turnout for the week-long event.
10 Cell Mall Promo Booth - For this interactive mall booth, there was a general creative that needed to be applied to various assets including, posters, banners, table-tops, flyers, and t-shirts. Everything needed to correlate to each other, stay on brand, and create visual interest.
CBS West 4th Street Station Domination - This last minute project required multiple assets, including large scale posters, flyers, bus wraps, and pamphlets. Each poster needed to be arranged differently and needed to be eye-catching.
CBS West 4th Street Station Domination (cont) - Actual Photos - This last minute project required multiple assets, including large scale posters, flyers, bus wraps, and pamphlets. Each poster needed to be arranged differently and needed to be eye-catching.
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Event Collateral
The ability to take on large scale projects with multiple components, while keeping all assets cohesive, and managing time wisely in order to meet strict deadlines. Also demonstrates advanced knowledge in the Adobe Creative Suite, as well as setting up files for multiple formats.