Dan Winger

LEGO Future Lab - Design & Innovation

Los Angeles, CA

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About

Hi, I'm DAN. I design playful products, experiences and interactive entertainment at the forefront of technology. I have been driving radical innovation for one of the world's most creative brands, and consulting for various companies large and small. Over the last nine years, I have worked on a broad spectrum of projects and have adapted to many different roles. I love a good challenge and thrive when venturing into the unknown.

I am a STRATEGIC INNOVATOR. I apply a Lean Startup process to creative problem solving, turning validated learnings into breakthrough products and services.

I am an EXPERIENCE DESIGNER. I use a human-centered approach to create new experiences across products, games, digital media and environments.

I am an ARTIST. I visually communicate ideas through sketching, illustration, graphics, branding and product styling.

I am a FUTURIST. I explore emerging trends and cutting edge technologies to create a vision for new forms of interactive entertainment of tomorrow.

I am a MAKER. I bring ideas to life through 3D modelling, digital prototypes, physical models and getting my hands dirty building things.

I am a STORYTELLER. I create user journeys, experiential storyboards, concept videos and design new story IPs to engage users.
Education
- Master of Science Industrial Design
  
  Art Center College of Design
  
  2005 - 2008
  
  MS Scholarship Recipient (2005 - 2008) 3.7 GPA The GradID program was ranked as the number one graduate industrial design program in the nation. At its core, strategic innovation takes a systems-level approach and strives to balance the business, technological and human aspects of any challenge- whether designing a new product, service or business proposal.
- Bachelor of Architecture Architecture
  
  Iowa State University
  
  1998 - 2003
  
  Graduated with Distinction Semester studying in Rome, Italy (2002) Dean's List (1999-2003) 3.6 GPA
Experience
- Senior Concept Designer
  
  LEGO Future Lab
  
  Los Angeles, CA
  
  Jan 2012 - Present (9 years 4 months)
  
  Future Lab functions like a start-up within The LEGO Group to drive radical innovation and invent the future of play. I have designed, visualized and prototyped various "One Reality" experiences - bridging physical and digital play - across a variety of technologies, platforms and user types.
  • game design, UI/ UX and story boarding for LEGO Worlds
  • creative strategies for LEGO Star Wars digital marketing campaign
  • concept design and development for the award-winning LEGO Fusion
  • user experience design for emerging technologies
  • prototyping through Unity, 3D modeling and physical model building
  • technology, trend and consumer research for "One Reality" foundation study
  • lead creative brainstorm sessions
  • created new IPs, stories and characters spanning toys, media and games
  • architectural design, spatial planning and furniture design for new office
- Design Consultant & Dreamer
  
  Winger Design
  
  Sep 2004 - Present (16 years 8 months)
  
  Creative services ranging from product design, illustration, graphics, branding, furniture and architecture. Notable projects include:
  • L'Oreal - designed a new line of cosmetics for YouTube star, Michelle Phan
  • BOSE - redesigned the SoundLink speaker to target new women users
  • JT Racing - designed motocross helmets, goggles, gloves, apparel and watches
  • Eastman - designed a new line of cosmetics products leveraging their polymers
  • Stackerware - designed food storage containers successfully funded on Kickstarter
  • Personal Projects - worked on various self-driven projects to learn, develop new skills or to simply capture a fun idea
- Concept Designer
  
  LEGO Concept Lab
  
  Los Angeles, CA
  
  Mar 2008 - Dec 2011 (3 years 9 months)
  
  Concept Lab is the front-end idea incubator for The LEGO Group, creating innovative play experiences and product lines that are "obviously LEGO, but never seen before". Through research, design and strategy, I designed and developed new ways of playing with the LEGO brick that can yield sustainable "Growth Driver" business.
  • product design, illustration and communication for LEGO Super Heroes
  • media research and analysis for LEGO Friends foundation study
  • concept design for LEGO Mixels
  • design, illustration and prototyping of new products and experiences
  • 3D modelling and physical prototyping
  • developed new IPs, themes, stories and charcters
  • user testing and co-creation sessions
  • design and development for a wide variety of projects; including play themes, action figures, games, robotics, educational, preschool and girls.
- Furniture Designer
  
  dTank, Inc.
  
  Los Angeles, CA
  
  Sep 2006 - Apr 2007 (7 months)
  
  Designed custom furniture systems to fit each client's unique needs- budget, spatial requirements, design aesthetic, user interaction, branding, color and materials.
  • specification of color, materials and manufacturing processes
  • spatial planning and installation floor plans
  • 3D modelling of furniture and interior spaces
  • LEED certification and sustainable materials
  • graphic design of marketing materials for print and web
Industries
Skills
- Experience Design
Elsewhere on the Web
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On Coroflot

@WingerDesign, member since 2008
- Following 149
- Followers 251

Electronics

Electronics from Dan Winger

Electronics

Thrive Phone - Right time. Right place. Health management.
2007

Thrive Phone - Right time. Right place. Health management.
2007

Phones - Form exploration.
2007

Phones - Quick digital explorations of phones- 20 in a week.
2007

Phones - Quick digital explorations of phones- 20 in a week.
2007

Phones - Quick digital explorations of phones- 20 in a week.
2007

Phones - Quick digital explorations of phones- 20 in a week.
2007

Phones - Quick digital explorations of phones- 20 in a week.
2007

Phones - Quick digital explorations of phones- 20 in a week.
2007

Phones - Quick digital explorations of phones- 20 in a week.
2007

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Electronics

Industrial Design

Comments (4)

Gregory Pizzatto

Nice....It was done in Corel Draw?

9 years ago
Yo Az

nice

10 years ago
yong hwan Kwon

versatile looks !! great job and good luck 2 u !! ~ @@

12 years ago
yong hwan Kwon

great job bb !!! bless u !~

12 years ago

yong hwan Kwon

great job bb !!! bless u !~

12 years ago
yong hwan Kwon

versatile looks !! great job and good luck 2 u !! ~ @@

12 years ago
Yo Az

nice

10 years ago
Gregory Pizzatto

Nice....It was done in Corel Draw?

9 years ago

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Freelance, Full-time

LEGO Future Lab - Design & Innovation Los Angeles, CA