2008 - Present (14 years)
Contract work for Visual Merchandising and Point of purchase.
Senior Conceptual Designer
New York, NY
2012 - 2020 (8 years)
Lead designer responsible for creative idealization and execution of point of purchase and
merchandising systems by creating a solid foundation to the design process with a strategy
that takes into consideration the scope of the project, market, timelines and budgets. Some
of the successful programs include Estee Lauder, Trish McEvoy, Kat Von D and Too Faced.
Collaborate with account management and sales in presentations and to create long a lasting
relationships with clients through successful and update proof designs. Work with engineers
reviewing prototypes and production files.
Coordinate designers, freelancers and graphic designers to meet project requirements and
deadlines while fostering a good work environment and help them grow professionally.
Design Display Group
2006 - 2012 (6 years)
Charged to create conceptual designs and support engineering to create successful programs for brands including Estee Lauder, Chanel and Elizabeth Arden. Created 3D renderings and client presentations while supporting engineering with budget and material requirements while creating engineering drawings for pricing and production. Freelance designer working on all stages of a project, from ideation sketches and concept development to technical documentations. Generating 3D models and photorealistic renderings, Array Marketing, Senior Designer