Antonette Alzate

SmartLash Advertorial - This was one of many advertorials on AmazingLivingTools.com, an advertorial site that promotes Intelligent Beauty's brands. This advertorial addressed the pros and cons of different eyelash enhancing products. The idea was to help readers make well-informed decisions and ultimately try SmartLash.

SmartLash Advertorial - This was one of many advertorials on BlushBeautyReviews.com, an advertorial site that promotes Intelligent Beauty's brands. This advertorial was meant to make readers aware of the dangers of prostaglandin, the hormone used in many eyelash enhancers.

SmartLash Advertorial - This was an advertorial written for HowLifeWorks.com. It beat the control for another competitor, which had been the best-performing advertorial in nearly a year.

SmartLash Upsell

SmartLash Confirmation Page Upsell - Upon ordering an iQ Derma product, this upsell appears within the confirmation page. The headline, when paired with the eyes that appear just above the fold, proved to be effective as it managed to increase uptake.

SmartLash Landing Page - The concept for this landing page was glamorous and editorial, like something out of a beauty magazine. It also became the control.