Website copy pulled from a more extended marketing and PR write-up I created for grand opening of new Stonecrest Senior Living location. The intro needed to be warm, welcoming and highlight the uniqueness of this facility. Each Stonecrest Senior Living location features a unique design and incorporates design and cultural elements from the region and community in which it is located.
A marketing and PR piece I created for grand opening of new Stonecrest Senior Living location. The intro needed to be warm, welcoming and highlight the uniqueness of this facility while also following a similar format to write-ups for previous locations. Each Stonecrest Senior Living location features a unique design and incorporates design and cultural elements from the region and community in which it is located. Aspects of my write-up were also pulled, and condensed as needed, to use across website and other media.
Website copy written for luxury vacation rental website
I created both the actual product featured here (a children's activity journal with writing and drawing prompts) as well as the Amazon listing. The yellow has been added to highlight my writing within the listing . The listing title is keyword heavy because that is the key driver of traffic on Amazon and determines how well your product can be found on Amazon.
Care was taken to research appropriate and relevant keywords that were garnering enough traffic to justify a new product that would equate to measurable sales, in addition to existing product competition, and the product positioning, price points, and listing optimization of competing product listings. By day two of live listing, product made sales, and by day six was ranking first for keyword phrase 1, and third for keyword phrase 2 (see additional snapshots of keyword search results below).
Band writeup created for press kit
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Writing Samples
Much of my job as a marketing strategist involves writing concise and effective copy.Here are a few samples from past writing projects.
