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2008 Volkswagon Beetle

2008 Beetle Campaign “It’s like the Same but Different.”
Vision: Campaign to remind and reacquaint. This campaign focuses on the physical attributes and attractive characteristics known to distinguish the brand from others. The copy is used to
reconnect with new and old drivers by
using modern day vernacular.

Created concept, design, and copywright
For educational purposes

Amy Clemmer
Visual Communications Creative Germantown, MD