Storytelling is the foundation of design that breaks through.
Everything we interact with wants our attention. Thankfully, our brains are super efficient at blocking out messages that don’t matter – but when you get stuck in the mental spam filters of potential customers, we have a problem. A problem solved by storytelling, with your customer as the hero.
In the constant competition for eyeballs, I help brands portray stories that stand out through artful positioning, packaging, and promotional materials.
In my storytelling toolkit, I have color, typography, illustration, photography and layout design (I’ve even got copywriting chops). I orchestrate each element to play its perfect part, so the result is not just cohesive, but captivating as well.
You can see these stories take shape in my portfolio, my personal work, and my blog, where I share more insights about storytelling and creative work.