The following are eight popular design frameworks that capitalise on suitable UI design for their users. DOUBLE DIAMOND illustrates how every design has different approaches and workings in the creative process. Companies that use it are Microsoft, Starbucks, Sony, and LEGO. LEAN UX works in rapid iterative cycles that only improve existing designs by adopting the ‘minimum viable product’ or ‘MVP’ approach to improve a product with each visit. Companies that use it are Doodle, Intel, Nike, Toyota, and Ford. AGILE SCRUM employs various processes and techniques using an iterative approach. Companies that use it are Netflix, Adobe, Vodafone, Intel. STANSFORD SCHOOL DESIGN was created as a design thinking tool in two phases. The first phase helps designers develop awareness before practicing empathy by focusing on the designer. The second phase is ongoing and transparent, allowing the team to notice, focus, and reflect on actions that impact user-centred context.