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Walking Pencil - Logo Artwork - A new logo design and brand for a personal startup design consultancy.
The concept begins from the ideation of a pencil moving and leaving a drawing in its path
Logo, Card, Web layout Design - Working with the island theme, the logo was created to illustrate the coconut tree, a representative of the beautiful beach, Blanche Bay.

This was done as part of an internship program at Cameron Woo Design, where the logo was done in partnership with Cameron Woo.
Logo, Card, Web layout Design - Working with the island theme, the logo was created to illustrate the coconut tree, a representative of the beautiful beach, Blanche Bay.

This was done as part of an internship program at Cameron Woo Design, where the logo was done in partnership with Cameron Woo.
Cafe Fahrenheit- Corporate Branding & Packaging - Based on their identity, which is the onion that symbolizes multiple layers of flavours; the onion is represented as a 2d creation of flowing lines, contiguous to the continuous line elements. The entire range of products includes the corporate logo, namecards, advertising flyers and various forms of packaging.
Cafe Fahrenheit- Logo & namecard - Based on their identity, which is the onion that symbolizes multiple layers of flavours; the onion is represented as a 2d creation of flowing lines, contiguous to the continuous line elements. The entire range of products includes the corporate logo, namecards, advertising flyers and various forms of packaging.
Cafe Fahrenheit- Flyer / Brochure - Based on their identity, which is the onion that symbolizes multiple layers of flavours; the onion is represented as a 2d creation of flowing lines, contiguous to the continuous line elements. The entire range of products includes the corporate logo, namecards, advertising flyers and various forms of packaging.
Cafe Fahrenheit - Duo-logos & Namecards - Playing on the concept of the hot and the cold from the work Fahrenheit, the idea was to have duo-logos of a blazing flame and a icy snowflake, where Chef Andrew specialised in hot main courses, and Chef Maco, on desserts!
Cafe Fahrenheit - Alternative Concept - Before Cafe Fahrenheit settled on the onion as the concept. it wanted to target the youths as their target clientele.
House of Goodies - Namecard & Logo - Created from an abstract form of a biscotti biscuit, the namecard features a textured surface and an odd-shape cutout.
Bodyworks - Event Brochure - 'Bodyworks' is a project for helping the youths in Singapore gain confidence and knowledge about themselves.
The brochures were placed in secondary schools all over Singapore.
Zhong Ren International - Letterhead, logo, namecard
Church Wedding Invite
Church Wedding Invite
Action for Singapore Dogs - Thank you Tag - Creating a cute mascot of a terrier pup holding up a bone, the colours and shading used were effectively minimal
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Graphic Design Corporate branding
Adeline Thong
Freelance Industrial Designer at Electrolux SEA Singapore, Singapore